by Adrian Fulle
The concept of “clean living” has become more than just a trend—it’s a lifestyle and a value system that resonates with today’s consumers. But for us at Good Salt Life, it’s more than a marketing slogan. It’s a reflection of our core beliefs and the way we approach every aspect of our business.
Here’s what “clean living” means to us, how it shapes our products, and why we are committed to this journey, even though we know we’re not perfect yet.
1. Clean Ingredients: Prioritizing Health and Safety
To us, clean living starts with what’s inside. We believe that the ingredients in our products should not only be effective but safe for you, your family, your pets, and the planet. That’s why we focus on using natural, non-toxic, and environmentally friendly components in our formulations.
From our Fresh Extend Fruit & Veggie Wash to our Skin Refresh -Skin Toner, we ensure that what you’re using aligns with our mission of promoting a healthier, cleaner world. While we’re constantly improving, we understand there’s always more we can do, and we’re committed to making our products even safer and cleaner.
2. Sustainability: Reducing Our Footprint
Clean living means caring for the planet. For us, this means making choices that reduce our environmental impact at every step of the process. We work toward sourcing materials responsibly, minimizing waste, and ensuring our packaging is as eco-friendly as possible.
Are we 100% sustainable at every stage? Not yet. But we’re working hard to get there. Our operations team is constantly looking for ways to reduce our footprint and move closer to a fully sustainable business model. This commitment drives our day-to-day actions, and we’re excited to keep progressing on this front.
3. Holistic Health and Wellness: Supporting Balanced Living
At Good Salt Life, clean living isn’t just about avoiding toxins; it’s about promoting a balanced and healthy lifestyle. Our products are designed to support overall wellness, whether by helping you create a non-toxic home environment or offering gentle, plant-based alternatives to traditional products.
Our goal is to make it easier for you to live a healthier life. For example, our Multi-Purpose Disinfectant provides a safe, effective way to clean your space without harsh chemicals. We’re constantly thinking about how we can expand this focus and introduce more wellness-oriented products into our lineup.
4. Ethical Practices: Doing Business the Right Way
To us, clean living also means running a business with integrity. Consumers care about ethical practices, and so do we. From ensuring that our supply chain is transparent to treating our employees and partners fairly, we believe that how we do business is just as important as the products we make.
We’re continually reviewing and improving our ethical standards. We’re dedicated to ensuring that Good Salt Life is a brand you can trust—not only because of what we sell but because of how we operate.
5. Education and Empowerment: Helping You Make Better Choices
Clean living is also about knowledge. At Good Salt Life, we believe it’s important to share what we’ve learned and help you make informed decisions. We’re committed to transparency, not just about what’s in our products but about how you can live a cleaner, healthier life.
Through our blog and social media, we offer tips, insights, and resources to help you make choices that benefit both your health and the environment. We believe that by empowering our customers, we can create a ripple effect that makes the world a cleaner place.
6. A Journey, Not a Destination: Working Toward Perfection
At Good Salt Life, clean living isn’t a trend—it’s a long-term commitment. It’s how we operate, how we create products, and how we interact with the world. We know we’re not perfect, and we’re upfront about that. But every day, we’re working toward getting closer to that ideal.
Being a clean living brand means recognizing where we can improve and striving to do better, whether it’s making our products more sustainable, refining our ethical practices, or educating our customers about healthier choices. We’re on this journey together, and we’re excited about where it’s taking us.
Our Promise to You
To us, clean living is more than just a label—it’s a promise. A promise that we will continue to provide safe, eco-friendly, and effective products that support your lifestyle. It’s a commitment to progress, to improvement, and to being honest about where we are on this journey.
We’re not there yet, but with every new step, we’re getting closer to the kind of brand we want to be—one that embodies the best of clean living.